The Role of Social Media in Shaping Consumer Behaviour and Purchase Decisions. International Journal of Integrative Studies (IJIS), [S. l.], v. 1, n. 2, p. 33–46, 2026. DOI: 10.63856/2vqwfk71. Disponível em: https://ijis.co.in/index.php/files/article/view/189. Acesso em: 25 may. 2026.