Impact of Personality Traits on Impulse Buying Behavior: Evidence from Pune, India. International Journal of Integrative Studies (IJIS), [S. l.], v. 1, n. 9, p. 24–29, 2025. DOI: 10.63856/z7mhng09. Disponível em: https://ijis.co.in/index.php/files/article/view/196.. Acesso em: 11 feb. 2026.