AI-Augmented Marketing Automation: Transforming Decision-Making in Omnichannel Retailing. International Journal of Integrative Studies (IJIS), [S. l.], v. 2, n. 5, p. 1–6, 2026. DOI: 10.63856/ijis/v2i5/00037. Disponível em: https://ijis.co.in/index.php/files/article/view/288. Acesso em: 13 may. 2026.