Data Mining Techniques for Predicting Impulse Buying Behavior in Online Retail. International Journal of Integrative Studies (IJIS), [S. l.], v. 2, n. 5, p. 7–11, 2026. DOI: 10.63856/ijis/v2i5/00038. Disponível em: https://ijis.co.in/index.php/files/article/view/289. Acesso em: 13 may. 2026.