A Study on Preferences of Women Towards Branded and Non-Branded Gold Jewellery. International Journal of Integrative Studies (IJIS), [S. l.], v. 2, n. 7, p. 1–7, 2026. DOI: 10.63856/y855pz08. Disponível em: https://ijis.co.in/index.php/files/article/view/313. Acesso em: 22 jul. 2026.