IJIS: Vol.2, Issue 5, May 2026

Articles

• AI-Augmented Marketing Automation: Transforming Decision-Making in Omnichannel Retailing

  Dainik Kumar Ray, Smita Kaushik

  1-6

  • FULL ARTICLE

  DOI: https://doi.org/10.63856/ijis/v2i5/00037

• Data Mining Techniques for Predicting Impulse Buying Behavior in Online Retail

  Fiza Parween, Smita Kaushik

  7-11

  • FULL ARTICLE

  DOI: https://doi.org/10.63856/ijis/v2i5/00038

• Demand Forecasting with Deep Learning in Dynamic Pricing in E-commerce Ecosystems

  Harshvardhan Singh Kaviya, Smita Kaushik

  12-17

  • FULL ARTICLE

  DOI: https://doi.org/10.63856/ijis/v2i5/00039